One of the biggest struggles companies face running their business online is what to do and how to be effective. Simply put, a learning curve exists that does not go away as the digital age progresses.
My mission as a marketing consultant and thought leader is to help companies identify where they should put effort, energy and resources. Before a dime of investment is spent on advertising, there are critical online fundamentals that give all businesses the foundation they need. I will provide a logical road map for your enterprise.
I look forward to helping improve your marketing efficiency.
There are one of three places your company might be and how I help is different for each.
1. You have just started your company or are just starting to improve how you look online.
The Marketing Coach Program - For Beginners
During 1 to 1 meetings with you or your team I evaluate, strategize and implement actions that will improve your online presence. Every client's needs and team are a little different so there is no cookie cutter approach. On each call we accomplish a task to improve your business. From setting up google analytics, to understanding Google My Business, Setting up social media pages to creating compelling emails. It is us working together step by step getting sh%t done!
2. You have an established business and have done the online fundamentals
The Marketing Coach Program - for Intermediate
The focus here is more to do with your story, audience and strategy. We look more deeply at what you have done and evaluate where it can be improved. We focus on messaging by platform, content strategies and analytics. Like the program for beginners we review the fundamentals and take realtime action to cover bases missed. Finally we look at analytic (or set up) to evaluate how people are interacting with your online business.
3. You have been doing the work! Your online presence is dialed in but you lack strategy.
The Marketing Coach Program - for Advanced
We cover the beginner and intermediate fundamentals. However the focus is more about outreach efforts, setting KPI's and measurement. For the Advanced program I often act as an adjunct CMO. This includes leveraging my relationships and negotiating skills for media buying and media planning. With the advanced program we focus much more deeply on actual strategy of the marketing plan.